Many people around the world have writing skills, but not everyone knows how to take their writing to the next level to publish a book. Over the next few months there will be a series of posts that will help you do just that. The next step is you have to know your audience, and the product you will be selling. There is nothing worse than having a book you can’t sell. The purpose of writing and publishing a book of any kind is to get your written word to the masses.