What is marketing?

 

What Marketing Really Means

 

You’ll often hear the words marketing, promotion, publicity, and advertising used interchangeably, but there are differences.

Marketing is a broad term, encompassing strategic planning of four key elements:

 Product (designed to meet a need for a specific audience)

 

 Place (where the book is available for sale)

 

 Price

 

 Promotion

Promotion

describes the activities that you undertake to let your target audience know about your book and persuade them to buy.

Publicity

refers to getting attention for yourself or your book in print, broadcast, or online media (although many people also use this term to mean advertising or promotion). Publicity may include news or feature stories about you or your book, mentions or quotes in articles, or interviews in broadcast media.

Advertising

refers to paid placement in print, broadcast, or online media or in other venues.

 

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